Fit Cosmetics was born in 2010 to meet the growing demand for high quality beauty products in the market. We know that transformations happen in all spheres and stages of life and, even more, people search for products capable of enhancing their natural beauty. Talking about hair, Fit Cosmetics knows how to please female universe by offering efficient, innovative, sophisticated and affordable products.

Our commitment to excellence and continuous innovation has made us grow and win the trust of our customers. Currently, based in the interior of São Paulo, Fit Cosmetics has more than 120 items throughout the hair segment. Our diversity of products gives personalized treatments for each type of hair and visible results from the first applications. All of our products have high performance and efficiency to rebuild and protect the strands structure, in addition to providing hydration with a long lasting effect. Fit Cosmetics can, this way, transform and facilitates women’s life, bringing them well-being and self-esteem. We guarantee absolute satisfaction by translating fashion trends and needs of female audience into real beauty. After all, for Fit Cosmetics, beauty is everyone’s right.

Fit Cosmetics also values the continuous partnership, respect, support and assistance to its employees, distributors and hairdressers. The mission of serving all our partners well, always with ethics, quality and good taste, consolidates us more and more in the cosmetics market. Today, Fit Cosmetics already sells its products in all Brazil’s states: we have several distributors throughout the national territory that help us not only in supplying the shelves with our products, but also in making beauty dreams come true.

Our Company, with ethics, responsibility and respect for the consumer, fulfills its role ensuring excellence and quality in all of its results.

Our History


Start of Export

Beginning of our business in the international market with the brand expansion and global launch of products.

Company Growth

Launch of the Brazilian Keratin Semi Definitive Hair Straightening. This year there was also a change of building, logistics and administration to better meet the demands of the current market.


Launch of the Hair Masks for blondes, Blond Black and Power Blond.

Fit Colors

Launch of the Royal Colors Line.

Continuous Innovation

Already present throughout the national territory, we started to develop new products with the support of NANOTECHNOLOGY.


Expansion of the line to more than 40 products.


First participations in national fairs (Feira Internacional Cosmética – Salvador/Bahia; LookHair – Belém/Pará; Feira da Beleza – Mossoró/Rio Grande do Norte).

Business Expansion

We started to operate with a specialized technician in the line; we developed about 15 new products and expanded partnerships.

Fit Cosmetics is born

At the beginning of the brand, we worked with only 3 products.

What we always look for:

Customer Satisfaction100%